With passion for the business world I started my Career in IBM as a Visual designer then moved to leadership becoming the UX team leader for 3 years. Now I put my creativity, experience and passion for researching in the human behavior and User Experience working as a UX / UI consultant adding in my path the Neilson Norman Usability certification as well as the IBM Design Thinking coach badge. Assigned the IBM Design Thinking Chapter lead in Egypt.
Throughout my career I have designed several branding output from logos to identity on web and mobiles. Delivered many look and feel sessions showing the power of colors and how they work to create the right sensation, the right experience.
Also worked on User experience research and interviews clients , wrote surveys and gathered data from main personas.
Reem holds a Bachelor’s degree in Computer Science from the American University in Cairo as well as a double minor in Art and Economics.
About the Tutorial
Goals and objectives
The Design thinking workshop will give an introduction to Design Thinking and its methodology (creating personas, empathy maps, and as-is scenario – identifying needs and opportunities – and drawing conclusions)
Design Thinking is a methodology used by designers to create products and services that are more desirable and appealing to users (the customer).
Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be – It provides the tools you need to become an innovative thinker that experiments, creates and prototypes models, gathers feedback, and redesigns. A design mindset is not problem focused, it’s solution focused and action oriented towards creating a preferred future.
Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute. Design thinking now is at the core of effective strategy development and organizational change.